NEW BRA STRAP BEAUTIFICATION PROGRAM HELPS TO MAKE
UNSIGHTLY BRA STRAPS DISAPPEAR

Brastraps.com asks women nationwide to help prevent UBSS, or Ugly Bra Strap Syndrome, by exchanging their old straps for free clear bra straps.

MIAMI, FL July 21, 2003 - With summer right around the corner, another widespread outbreak of Ugly Bra Strap Syndrome is expected to envelop the country as women break out tank tops and sleeveless shirts as their summertime outfit of choice. Brastraps.com, the leading provider of fashion bra straps, is lending its support to innocent women around the nation that are struck by this fashion debilitating problem. Over the next several weeks, the company is inviting all affected women to come to Brastraps.com for an effective solution: mail in a set of old bra straps and receive a new set of invisible clear bra straps in return.

"We're trying to head off a potential epidemic here," said Margarita Reis, CEO and founder of Brastraps.com. "Too many women just don't know that there are options for visible bra straps that clash with their outfits. With our expertise in the field, Brastraps.com is proud to stand up and take action against this easily preventable problem by reaching out to those most in need."

The first 500 women who mail in a pair of their old bra straps will receive a free pair of clear bra straps, compliments of Brastraps.com. The straps, which feature durable metal hooks and are made from a combination of PVC and silicone to prevent discoloration and breakage, will be sent via first class mail. For women who don't own a bra with removable bra straps, a do-it-yourself quick conversion guide is available on the company's web site at www.brastraps.com/convertbra.htm. Participating women should send a pair of their old bra straps along with their first and last name, address, and email address to:

Attn: UBSS Exchange Program
Bra Straps, Inc.
1580 Sawgrass Corporate Parkway
Suite 130
Sunrise, FL 33323

Bra Straps, Inc. is a Florida based company that offers the largest selection of high quality fashion bra straps on the Internet to both the end user and wholesale markets. The company's motto, fashion with attitude, is based on the premise that every woman should be able to express themselves with their own unique attitude, which is reflected in the variety of both standard and custom bra straps offered on the company's web site. For more information, please visit www.brastraps.com.